Guiding principles



Bio what? Biomimicry ‘mimics’ natural systems. It’s the practice of adapting nature’s best ‘ideas’ to the invention of  sustainable technologies for people. The core idea is that nature, imaginative by necessity, has already solved many of the problems we are grappling with. Animals, plants, and microbes are the consummate engineers. In the long processes of natural selection they have found what works, what is appropriate, and most important, what lasts here on Earth. Think about a gecko with such adhesive feet it can hang and walk upside down. Inspired by the tiny rows of hair on the feet of a gecko scientists now have invented hand-sized adhesives that can lift a human up glass walls! And how about the morpho butterfly with the vivid blue wings? It is not pigments that give the wings their bright color, the wings consist of thousands of tiny transparent structures that play a light game. This technique is now used in security technology, the pharmaceutical industry and many consumer products. These examples are geat solutions to problems concerning; design, function and science. Junglebirds focusses more on the solutions inspired by eco systems. The way we co operate with each other; how innovation happens; what diversity needs and how we create systems that are sustainable. That’s why we always ask ourselves: what would nature do, how would nature solve this problem, what shouldn’t nature do and why? Want to learn more? Take a look here.